How brands are winning the heart of the customers using the power of purpose

According to data from Edelman, sixty-four percent of consumers around the world will choose, switch, avoid or boycott a business based on its stand on societal and political issues. More than ever before companies care about the values and believe in purpose-driven marketing. Companies that follow through on a brand purpose not only add meaning to products and services but also connect with cu […]

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What is Persona Building

 Personas are generalized characterizations that represent different clusters of your real and potential customers classified on the basis of their needs, goals, and observed behaviour patterns.

These ‘sketches’ help in developing a better understand of your customers and provide you with a benchmark (or multiple benchmarks) for creating content. Building personas for […]

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Tips to build a passionate and loyal community for your brand

According to recent studies having a branded community can help  businesses grow faster. In fact, having a community can reduce customer costs by up to 25 percent, increased customer retention and get feedback on new ideas and products. So if your brand hasn’t decided to build its community yet then it might just be the missing key to your brand’s success.



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Does your brand need a word of mouth strategy ?

In today’s world even with all social media, search engine optimization, blogs the best way to grow any business is for your customers to grow it for you. Its called the word of mouth where customers going out of their way to tell other people about your products or services.

There is nothing new about the word of mouth. It has been prevalent since cavemen days and has been the […]

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How guestposts can increase your website audience ?

A guest post is an original post submitted to a targeted publication audience which helps the guest increase his reach and the publication to share new articles. However to get appropriate exposure few things should be followed. They are as below:

  • A guest post will be published by the editor only if the content is original and not repetitive in nature. Thus before submit […]

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