Building social media community

  • Netflix: Netflix is a household name in Indian context of late. They have currently 50 million likes on their Facebook page. Their addictive series and viral content which is being discussed by almost all their subscribers. Netflix uses this content of the users to build their brand community through social media channels. By using their own content, they come up with v […]

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How to accelerate content marketing with SEO

SEO is very much like the popular kid in the class. It has all the tricks up its sleeves to make it the most sought after person among the students and it is likely to stay as is for long. Even after being the most talked about topic, SEO is often confused to be a rival to content marketing. Truth be told, SEO acts as a catalyst to make content marketing more effective. It complements content m […]

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How to excel at email newsletters

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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Rise of Digital Marketing

Digital Marketing in BFSI

Banks have been the earliest adopters of digital marketing especially social media marketing. Twitter is being used to monitor and address customer issues. Whereas Facebook, LinkedIn are more targeted towards brand building and affinity based targeting. Bank of America has been the pioneer in this regards. They have successfully used infograp […]

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Best Videos campaigns of 2017-2018

Bajaj Auto – Indian two wheeler company Bajaj Auto launched its long planned semi cruiser Dominar in 2016. The Dominar, which is around a lakh rupee cheaper than its KTM and Royal Enfield counterparts, is marketed as an easy to ride motorcycle with better maneuverability than other bikes in its segment. Bajaj has really struck the chord with its ‘Hathi Mat Paalo&rsq […]

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