Building social media community

  • Netflix: Netflix is a household name in Indian context of late. They have currently 50 million likes on their Facebook page. Their addictive series and viral content which is being discussed by almost all their subscribers. Netflix uses this content of the users to build their brand community through social media channels. By using their own content, they come up […]

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Top ten martech platforms for every marketer

 

  1. Meltwater: Meltwater is one of the pioneers of digital monitoring. It was founded in 2001 and is based out of California, US. It had started by integrating social media into its platform by advanced media monitoring. With the increased pace of use of data, they have started using Artificial Intelligence for determining trend and extending the reac […]

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Nine ways to ace blogging ?

A blog is one of the simplest and most cost effective ways to connect with your audiences. Not only does it help to effectively engage your target group with relevant content, it is also a common way to attract new customers to your websites.

SEO gurus now believe that relevant and helpful content on a website is the key factor in deciding the pagerank of a webpage/website by Google, […]

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Rise of Digital Marketing

Digital Marketing in BFSI

Banks have been the earliest adopters of digital marketing especially social media marketing. Twitter is being used to monitor and address customer issues. Whereas Facebook, LinkedIn are more targeted towards brand building and affinity based targeting. Bank of America has been the pioneer in this regards. They have successfully used infograp […]

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How to excel at email newsletters ?

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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