Why Real Estate Businesses need to do content marketing

Content marketing is considered to be the poster boy of modern marketing. Famous Seth Godin said that "Content marketing is the only marketing that is left". Content marketing has been among us for quite a while now. Facebook and Google advertisements, other social media marketing, email marketing have evolved over time. Now, every form of business can benefit from them. Even business […]

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TOP REASONS WHY HEALTHCARE REQUIRES CONTENT MARKETING

Businesses need to invest in content marketing as more and more people reaching out to digital web and social media. Healthcare sector is among the ones who have shied away from this opportunity till now. Indian scenario presents a very strong case for every sector to make its online presence felt. Home to over a billion people, India is strongly moving towards strengthening its IT infrastructu […]

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THINGS TO CONSIDER WHEN PREPARING CONTENT MARKETING STRATEGY

Marketing Strategy is the backbone of every successful campaign. If done right, the results can be everlasting. Additionally, the strategy can become the starting point of other campaigns which seek out the best of strategies and mould them according to the current needs. One can keep the following points in mind while preparing a content marketing strategy:

Best Videos campaigns of 2017-2018

Bajaj Auto – Indian two wheeler company Bajaj Auto launched its long planned semi cruiser Dominar in 2016. The Dominar, which is around a lakh rupee cheaper than its KTM and Royal Enfield counterparts, is marketed as an easy to ride motorcycle with better maneuverability than other bikes in its segment. Bajaj has really struck the chord with its ‘Hathi Mat Paalo&rsq […]

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Top ten martech platforms for every marketer

 

  1. Meltwater: Meltwater is one of the pioneers of digital monitoring. It was founded in 2001 and is based out of California, US. It had started by integrating social media into its platform by advanced media monitoring. With the increased pace of use of data, they have started using Artificial Intelligence for determining trend and extending the reach of m […]

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