How brands are winning the heart of the customers using the power of purpose

According to data from Edelman, sixty-four percent of consumers around the world will choose, switch, avoid or boycott a business based on its stand on societal and political issues. More than ever before companies care about the values and believe in purpose-driven marketing. Companies that follow through on a brand purpose not only add meaning to products and services but also connect with cu […]

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8 ways to increase Twitter followers

A very common question asked nowadays is how many Twitter followers you have.  A higher number of Twitter follower shows that you have not only more influence in your industry but also more leads and customers are interested in your content.

Twitter has slowly become the fastest growing network because it is fast moving and so simple to use. So if you are looking to grow your Twi […]

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9 tips to build a better social media presence

The world of social media is gradually expanding and businesses have started realizing that cultivating a proper presence on social media and building the right network is becoming increasingly important. Some of the key benefits of building your brand on social media include improving customer service, lead generation, engaging audience, becoming a thought leader and even driving traffic to yo […]

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11 storytelling formulas for your brand

Seth Godin the legendary marketer said that “ Marketing is no longer about the stuff you make, but about the stories you tell. Brands have realized that telling your story is a critical part of building your brand. It helps customers forge connection with you and your company. ”. If you look at the biggest brands around you will notice that they have mastered the art of storytelling […]

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Building social media community

  • Netflix: Netflix is a household name in Indian context of late. They have currently 50 million likes on their Facebook page. Their addictive series and viral content which is being discussed by almost all their subscribers. Netflix uses this content of the users to build their brand community through social media channels. By using their own content, they come up with v […]

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