THINGS TO CONSIDER WHEN PREPARING CONTENT MARKETING STRATEGY

Marketing Strategy is the backbone of every successful campaign. If done right, the results can be everlasting. Additionally, the strategy can become the starting point of other campaigns which seek out the best of strategies and mould them according to the current needs. One can keep the following points in mind while preparing a content marketing strategy:

How does content marketing generate leads

“Content is king”

To exist in the marketplace you have to put right content in right places 

Nothing can be a better tool for influential marketing than an engaging content.

According to a report from Hubspot, content marketing is 62% less costly than traditional advertising and generates thrice as many leads.

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How to excel at email newsletters

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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TOP REASONS WHY HEALTHCARE REQUIRES CONTENT MARKETING

Businesses need to invest in content marketing as more and more people reaching out to digital web and social media. Healthcare sector is among the ones who have shied away from this opportunity till now. Indian scenario presents a very strong case for every sector to make its online presence felt. Home to over a billion people, India is strongly moving towards strengthening its IT infrastructu […]

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