Top ten martech platforms for every marketer
- Meltwater: Meltwater is one of the pioneers of digital monitoring. It was founded in 2001 and is based out of California, US. It had started by integrating social media into its platform by advanced media monitoring. With the increased pace of use of data, they have started using Artificial Intelligence for determining trend and extending the reach of media monitoring.
- Hubspot: Hubspot, founded in 2006, is one of the famous software services for inbound marketing mainly because of its host of tools like social media marketing, content management, web analytics, search engine optimization, etc. The Hubspot CRM helps in tracking the interaction of the organization with its customers. It was founded by Brian Halligan and Dharmesh Shah and its headquarters are in Massachusetts, US.
- Salesforce: Headquartered in California, US it is one of the oldest cloud CRM application starting its journey in 1999. It has a wide range of cloud based services including Sales Cloud, Marketing Cloud, Einstein Analytics, etc under the umbrella of Customer Relationship Management software. This helps organization to keep all information and data of its customer and cater to their specific needs better.
- SEMRush: It started its operation in 2008 out of Philadelphia, US. It is a SEO and search analytics software which provides the information regarding website traffic, projected Adwords, Lead generation which help companies strategize their digital marketing according to the market or maybe stay relevant in such competing times.
- BuzzSumo: It is a research tool which helps in understanding which type of content are getting the maximum shares in each industry. As a result, one can make the digital marketing of their company according to such relevant content. It was founded in 2012.
- MailChimp: Founded in 2001 MailChimp is the leading company when it comes to email marketing automation. With millions of customers database at its disposal it helps small business to grow and helps them in sending out 10 billion emails per month. Its headquarters are in Georgia.
- AllKonnect: It is a cloud-based online marketing solutions platform which helps in creating and promoting high quality content. It further enables the correct platform for marketers and collaborators to connect and choose among qualified professionals according to their pricing and marketing strategy. They are based out of Gurgaon.