The Headline is the ‘face’ of the article, and no matter what people go on saying, ‘looking’ good is as important as being good, if not more. An article may be very relevant to a user’s need but if the headline/title fails to catch his/her eye, it’s a waste of money, time, space and what not! Here are a few points to be kept in mind before you give your hard worked article a three-word title and condemn it to an eternity of darkness.


  1. Explicitly state the problem your article aims to address in the headline. If possible, hint at the solution for the same as well.


  1. Include numbers/stats in the headline. It would openly convey the value you want to add to the reader through the article.


  1. Use simple language but do but create a sense of urgency. The goal is to create a headline that a reader can’t avoid. Try to use phrases like ‘right now’, ‘don’t miss’ etc. to serve this purpose.


  1. Create ‘keyword-rich’ headlines. Remember, quality over quantity. Focus on a single keyword/long tail keyword with good search volumes which is relevant to your content.


  1. Get ‘inspired’ from your competitors. Do some research on your competitors best-performing articles and try to implement the keyword, structure or style of the headlines they use in their content.


  1. Be mysterious. In a bid to be helpful to the reader, don’t reveal anything in the headlines that shouldn’t be. Give the user a reason to click through the link and read your content.


  1. ‘Negative’ is good. Though it shouldn’t be overused, a ‘negative’ line of thought can be very compelling to the readers. “Learn how to drive traffic to your website” or “You might be losing a potential customer to a competitor. Act now to draw more prospects on your website”, you decide.


  1. Write more than one headlines and take others’ feedback to decide on which sounds the most compelling of the lot.


  1. Avoid click-baits at all costs. They might drive traffic but will fail to drive readers to a conversion goal.


  1. Avoid use of passive voice. Active voice is easier to read and understand. Also, addressing the readers directly as ‘you’ can help in establishing a connection.