Seven ways to prepare branding strategy for new products or services

“Good brands have charm; great brands have soul”

“Products are created in the factory; brands are created in the mind”

Well, you can find plenty of such quotes online accentuating the importance of carving out an image of your product in the consumer’s mind. A new product is only as good as its branding stra […]

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Best Instagram Strategies

From raving about that expensive international vacation to showing off the fancy collection, they do it all on Instagram. Every brand uses it social media to promote itself and generate a better brand recall. Intagram has been a major  source of revenue for some of the celebrities. Aticcus the famous mysterious poet hiding behind the mask rose to fame with his Instagram posts.

A […]

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How to excel at email newsletters

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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Rise of Digital Marketing

Digital Marketing in BFSI

Banks have been the earliest adopters of digital marketing especially social media marketing. Twitter is being used to monitor and address customer issues. Whereas Facebook, LinkedIn are more targeted towards brand building and affinity based targeting. Bank of America has been the pioneer in this regards. They have successfully used infograp […]

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Seven best Digital Marketing Training courses in India

In this fast evolving world, it is not possible to gain competitive advantage unless one stays abreast of the new technology. Infact several companies like Nokia has shown us the consequences of not adopting technological changes. In Digital Marketing the updates are of occurring with more frequent iterations. Hence, to keep up with the changes, to maximize the utility of digital marketing tool […]

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