Seven best Digital Marketing Training courses in India

In this fast evolving world, it is not possible to gain competitive advantage unless one stays abreast of the new technology. Infact several companies like Nokia has shown us the consequences of not adopting technological changes. In Digital Marketing the updates are of occurring with more frequent iterations. Hence, to keep up with the changes, to maximize the utility of digital marketing tool […]

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Best Videos campaigns of 2017-2018

Bajaj Auto – Indian two wheeler company Bajaj Auto launched its long planned semi cruiser Dominar in 2016. The Dominar, which is around a lakh rupee cheaper than its KTM and Royal Enfield counterparts, is marketed as an easy to ride motorcycle with better maneuverability than other bikes in its segment. Bajaj has really struck the chord with its ‘Hathi Mat Paalo&rsq […]

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Ten companies that launched their product online before offline

Launching products online helps to connect better with the millennials, who are the biggest consumer segment currently. It also helps in creating a unique and cool brand identity for the product as it is not introduced to the general public via Television Commercials. This also help in gauging the customer responses at an early stage itself, thereby helping in making modifications in products a […]

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Top ten martech platforms for every marketer

 

  1. Meltwater: Meltwater is one of the pioneers of digital monitoring. It was founded in 2001 and is based out of California, US. It had started by integrating social media into its platform by advanced media monitoring. With the increased pace of use of data, they have started using Artificial Intelligence for determining trend and extending the reach of m […]

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Top Companies doing Influencer Marketing

Recent survey results by influencer marketing platform Zefmo, titled India Influence Report 2018, suggests that this year nearly 92% marketers will turn to influencer marketing campaigns. It says that the popularity of influencer marketing to drive brand awareness and reputation can be gauged by the insight that 89% of marketers have found the medium to be effective and 62% are planning to incr […]

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