Easy way of creating Good and Effective Headlines

The Headline is the ‘face’ of the article, and no matter what people go on saying, ‘looking’ good is as important as being good, if not more. An article may be very relevant to a user’s need but if the headline/title fails to catch his/her eye, it’s a waste of money, time, space and what not! Here are a few points to be kept in mind before you give yo […]

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How guestposts can increase your website audience ?

A guest post is an original post submitted to a targeted publication audience which helps the guest increase his reach and the publication to share new articles. However to get appropriate exposure few things should be followed. They are as below:

  • A guest post will be published by the editor only if the content is original and not repetitive in nature. Thus before submit […]

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What is Persona Building

 Personas are generalized characterizations that represent different clusters of your real and potential customers classified on the basis of their needs, goals, and observed behaviour patterns.

These ‘sketches’ help in developing a better understand of your customers and provide you with a benchmark (or multiple benchmarks) for creat […]

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Story of an Influencer

 1. Can you tell us a bit about yourself, yourstory and how you develop interest in cars?

I’m an automotive journalis & chief editor of Flywheel Automobile Media. I ’m on of the few selected jury memembers of ICOTY (India Car of the Year, largest auto award in country). I host a TV show           based on au […]

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How brands are winning the heart of the customers using the power of purpose

According to data from Edelman, sixty-four percent of consumers around the world will choose, switch, avoid or boycott a business based on its stand on societal and political issues. More than ever before companies care about the values and believe in purpose-driven marketing. Companies that follow through on a brand purpose not only add meaning to products and services but also connect with cu […]

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