Rise of Digital Marketing

Digital Marketing in BFSI

Banks have been the earliest adopters of digital marketing especially social media marketing. Twitter is being used to monitor and address customer issues. Whereas Facebook, LinkedIn are more targeted towards brand building and affinity based targeting. Bank of America has been the pioneer in this regards. They have successfully used infograp […]

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How user generated contents fit in content marketing strategy ?

User-generated content (UGC) is powerful because it taps into people’s inherent desire to be recognized and appreciated.

When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends. Thu […]

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How to excel at email newsletters ?

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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9 reasons for Businesses to invest in content marketing

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers don’t like in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has […]

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4 tips on how to work successfully with freelancers

Working with freelancers is not a cake walk. Hence for successful collaboration, it is important to understand their attitude and mindsets. Here are four tips to make it successful.

1. Giving sufficient preliminary information is the first step.

Many clients keep the project details in secrecy and reveal important and needed information only after signing […]

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