Best Videos campaigns of 2017-2018

Bajaj Auto – Indian two wheeler company Bajaj Auto launched its long planned semi cruiser Dominar in 2016. The Dominar, which is around a lakh rupee cheaper than its KTM and Royal Enfield counterparts, is marketed as an easy to ride motorcycle with better maneuverability than other bikes in its segment. Bajaj has really struck the chord with its ‘Hathi Mat Paalo&rsq […]

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Ten companies that launched their product online before offline

Launching products online helps to connect better with the millennials, who are the biggest consumer segment currently. It also helps in creating a unique and cool brand identity for the product as it is not introduced to the general public via Television Commercials. This also help in gauging the customer responses at an early stage itself, thereby helping in making modifications in products a […]

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Top ten martech platforms for every marketer

 

  1. Meltwater: Meltwater is one of the pioneers of digital monitoring. It was founded in 2001 and is based out of California, US. It had started by integrating social media into its platform by advanced media monitoring. With the increased pace of use of data, they have started using Artificial Intelligence for determining trend and extending the reach of m […]

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Building social media community

  • Netflix: Netflix is a household name in Indian context of late. They have currently 50 million likes on their Facebook page. Their addictive series and viral content which is being discussed by almost all their subscribers. Netflix uses this content of the users to build their brand community through social media channels. By using their own content, they come up with v […]

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How to ace blogging

A blog is one of the simplest and most cost effective ways to connect with your audiences. Not only does it help to effectively engage your target group with relevant content, it is also a common way to attract new customers to your websites.

SEO gurus now believe that relevant and helpful content on a website is the key factor in deciding the pagerank of a webpage/website by Google, […]

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