How to write a good headline in 5 easy steps?

The first thing you notice about an article is its heading. The title, if it gets your attention you proceed to read it. Else, chances are low that you’ll read it. SEO focuses heavily on the use of the correct title for increasing the reach to the customers. No matter how great your content is, if the title lacks the pulling power, you are going to regret it and your efforts are going to […]

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Things to consider when preparing content marketing strategy

Marketing Strategy is the backbone of every successful campaign. If done right, the results can be everlasting. Additionally, the strategy can become the starting point of other campaigns which seek out the best of strategies and mould them according to the current needs. One can keep the following points in mind while preparing a content marketing strategy:

1. Assessing your […]

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