How user generated contents fit in content marketing strategy ?

User-generated content (UGC) is powerful because it taps into people’s inherent desire to be recognized and appreciated.

When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends. Thu […]

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Things to consider when preparing content marketing strategy

Marketing Strategy is the backbone of every successful campaign. If done right, the results can be everlasting. Additionally, the strategy can become the starting point of other campaigns which seek out the best of strategies and mould them according to the current needs. One can keep the following points in mind while preparing a content marketing strategy:

1. Assessing your […]

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