How does content marketing generate leads ?

Nothing can be a better tool for influential marketing than an engaging content.

According to a report from Hubspot, content marketing is 62% less costly than traditional advertising and generates thrice as many leads.

But mind you, generating leads is no naïve task. Generating leads is a far-fetched story, which begins from basic stepping-stones. A clear roadmap c […]

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How to excel at email newsletters ?

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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9 reasons for Businesses to invest in content marketing

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers don’t like in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has […]

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How to write a good headline in 5 easy steps?

The first thing you notice about an article is its heading. The title, if it gets your attention you proceed to read it. Else, chances are low that you’ll read it. SEO focuses heavily on the use of the correct title for increasing the reach to the customers. No matter how great your content is, if the title lacks the pulling power, you are going to regret it and your efforts are going to […]

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Things to consider when preparing content marketing strategy

Marketing Strategy is the backbone of every successful campaign. If done right, the results can be everlasting. Additionally, the strategy can become the starting point of other campaigns which seek out the best of strategies and mould them according to the current needs. One can keep the following points in mind while preparing a content marketing strategy:

1. Assessing your […]

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